An excellent translator shouldn’t take a rush while converting any wording to speed through and should have tolerance.
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About us

Established in year 1905 we are one of the most experienced organization in Rice Business. Before partition of a Sub-Continent in 1939 we were registered in the books of Tirath Ram Sheti yellow pages of that time as one of the top organization in Rice Business in the whole Sub-Continent.

After the partition of sub-continent in 1947 we migrated to Pakistan & stable his in industry in the rice growing area of Hafizabad worldwide famous for Basmati Rice.

Since those early days we have grown in stature and can now proudly claim that our product is exported & distributed over the globe


We have factory at Karachi, the industrial hub of Pakistan where we are delivering our best to serve our valuable customers.

  • Sela Rice Boiling Unit & Peddy Drying Unites which Guarantees Rice without Alpha Toxins
  • Quality Controlled Production
  • Highly Qualified Staff
  • Latest Machinery
  • Automated Processing

Rice Products

Featured Rice Product

New design and quality packaging
Launch of a new website.